Entertainment Management

25 Jan

My first thoughts were, “I’m going to be famous.” Pretty typical for your average 6 year old to say, but as I got oldershoot12 I realized the entertainment industry wasn’t so easy to break into. I am a huge fan of everything involving performing. You name it, I’ve done it. However, a childhood full of constantly competing and auditioning made me learn quickly the field was just too crazy to bet a career on. So when it came to college I wanted to pick a major that could get me working within the industry where I could still be surrounded by what I love. I talked to an advisor to see what my options were because Michigan State did not offer an Entertainment Management program and she said the closest thing would be to work in Communication and Public Relations.

So here I am, half way done with college and I haven’t once doubted my decision. The more I learn about PR the more I see how important it is, especially in the entertainment industry. In an entertainment PR firm, your client list could range from athletes, actors/actresses, fashion designers, musicians, dancers, comedians, etc. This makes it very exciting but also very challenging. The expectations and work ethic demand a high involvement with lots of pressure to perform. Can you imagine being hired to improve Charlie Sheen’s image? Yikes! Talk about major crisis management.

csYou could also play an important role in major venues, events, and franchises as a PR entertainment specialist. Large locations such as the Palace, Ford Field, DTE, and The Fox Theatre always need PR for their upcoming performances or games. You could be working on the half-time show for the Super Bowl, writing a press release for Lady Gaga’s upcoming tour, or even event planning for the next Mardi Gras. Imagine your average PR job on steroids. All the work is the same including communication between workers and clients, social networking, advertising, writing, and crisis management, but just on a much more intense and larger scale. Some great examples of successful Entertainment PR firms include EileenKoch & Company INC. based out of Los Angeles, California, and 5W Public Relations based out of New York, New York.mardi-gras-5

In order to get myself into such a competitive field of PR, I know it’s going to take a lot of experience, rejection, and determination. If there’s one thing I learned by being a member of the Public Relations Student Society of America, it is experience is everything. This is why I have been working hard to maintain internships and consistently push myself to learn more and be more to prove myself worthy of such work after I graduate from Michigan State.


One Response to “Entertainment Management”

  1. clairegeldart January 30, 2013 at 1:53 pm #

    You definitely are coming from similar circumstances! Look forward to hearing from you again!

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