Public Relations in Fashion

28 Jan


There are many different kinds of PR jobs. Some are for entertainment, some are for corporate companies, some are for sports, but today we are talking about one of my favorites, fashion PR. Public Relations in the fashion industry is fast moving and very time consuming. We are talking living and breathing fashion 24/7.

So What Exactly is Fashion PR?


Fashion PR is basically all operations regarding name, the brand, press, image, magazine credits, and events regarding a designer. The job is to make sure the company’s image is presented in the best way possible. According to Lindsey Green, Director of Communications for Jill Stuart, you spend your days focusing on gaining exposure for a line, whether is communicating with editors and seeing what styles they need for upcoming shoots, talking to celeb stylists and coordinating which looks would be great for their clients, setting up photo shoots and interviews and generally handling all business that is designer related.

There are ups and downs to entering such a fast paced industry. Along with long hours, the fashion world is consistently changing.
brandsYou must be adaptable. Expectations are high as far as your performance and connections. However, some ups include attending special events, mingling with other fashion professionals, and fashion perks depending on the brand you work for.
Overall, I think the work could be worth the reward! If you love something enough, you will put the effort into the job you want. Don’t ever let a career’s reputation control your drive to work within your desired field, because who knows…you could end up being the next Kelly Cutrone. You’ll never know unless you give it a shot!

5 Responses to “Public Relations in Fashion”

  1. FashionDreamer January 28, 2013 at 4:58 pm #

    My dream job !!!! Great article can’t wait to read more.

    • Rachel January 29, 2013 at 5:26 am #

      Thank you! Looking forward to following your blog as well 🙂

  2. mp3 July 18, 2014 at 5:07 pm #

    Hey would you mind stating which blog platform you’re working with?

    I’m planning to start my own blog in the near future but I’m having
    a tough time choosing between BlogEngine/Wordpress/B2evolution and
    Drupal. The reason I ask is because your layout seems different then most blogs and I’m
    looking for something completely unique. P.S Apologies for getting off-topic but I had to ask!

    • Rachel July 23, 2014 at 4:12 am #


      My blog is through WordPress. They have many fabulous free layouts that look very professional and give minor options to personalize. If you are looking for something a little more unique, you can pay a small monthly fee for a more personalized layout. WordPress is very easy to use and I highly recommend it!

      Good luck on your blog!


  1. Corporate Public Relations in Australia | - January 23, 2014

    […] retail fashion outlets across Australia. I am thrilled to have the opportunity to work within the fashion public relations industry to gain more experience in a more corporate […]

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