Fashion PR Through Photos

12 Mar


What are the images on your social media platforms saying about your company? Each of your readers are going to have a different learning preferences. Some find content more appealing with audio, some with video, and some with interactive links. However if you are like me, you enjoy content with plenty of eye appealing pictures.

fblogThe way you use a photo has influence over who engages it. Maybe you want to reference a big story in the news by using a powerful image, or perhaps you want to make your followers laugh with a funny meme. Intially you want your audience to follow through to the content that belongs to you. By taking your own photos, followers will get to know your image both professionally and personally. In comparison to popular belief, you don’t need to hire a photographer to make your company and products look engaging!

Instagram is a great app for visually representing your business. You can fblog2upload images straight from your cell phone and edit, crop, and revamp the coloring to fit your fancy. By following other users and companies, you have access to all of their images to like and comment as you please. Instagram can be used for a lot of “behind the scenes” shots and fun images that represent yourself as well as your products. LuLuLemon, American Eagle, and Esther Boutique are wonderful examples of successful Instagram profiles that do a great job of marketing their brand. Use hashtags (targeting words) to more successfully reach your audience.

If you are marketing an event, snap a collage of photos using the Pic Stitch app. Pic Stitch lets you add multiple photos in one image, along with editing options. Think about photographing intimiate details of the event, such as theme decor or a staple event piece. Include images of people dressed up, like celebrities or important investors. Lastly include a behind the scenes picture that only your followers have access to. It will make them feel more involved in the event, and it gives them an initiative to stay connected to your company.

blog 04If you are marketing a product or service, think of new ways of getting your audience involved. This past summer, Victoria Secret had girls tag their bikini’s on Instagram with the hashtag #VSteenybikini showing off their bikini in various settings other than on themselves. BikiniBird hosts Instagram contests giving away clothing items just for “regramming” a picture of that particular clothing in a new and creative way and sharing it with a hashtag. This way you are reaching more people, keeping your followers active, and still marketing your product!

Most importantly, be creative! Show images that represent your brand with pride and personality. You want these photos to say everything about your business without having to say a word. Be sure to share your photos on Facebook, Twitter, Pinterest, and Tumblr. You will want to link your website to the photos so your followers know where to get more information.

I hope this insight gives you a better idea of how to really show off what you have to offer in the fashion business.

Good luck, get creative, and snap away!

Rachel, x0x


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