Tag Archives: public relations

Easy Cash for Post Grads

17 Sep

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Struggling for money while looking for your first job? Well you are not alone. Since I have started my journey towards finding a full time job, I’ve also had a chance to compile some ideas to make fast cash while being unemployed. With help from some good friends along the way (god bless you all) here is what I have found successful so far.

SELL OLD STUFF


 Craigslist: My mom sold three dresses from high school dances (Homecoming, Snowcoming, and Prom). It was a lot of trial and error, but the most success came from hacking the price in half and then going just a bit under that price. You won’t get what you paid originally. Dress styles go in and out way too quick nowadays. Make some struggling parents day and sell your gorgeous $400 ball gown at an affordable rate.

Facebook Forums: Some university’s have different selling forums which including anything from furniture to books to clothes. Take nice pictures of what you are selling and be as professional and accessible as possible. College kids are lazy, so the easier the transaction, the better.

Cash for Gold: Any old out-of-date, or broken gold jewelry can be turned in for cash. Try and ask grandma or mom if there are any old pieces they won’t wear again and aren’t interested in keeping. Cash for Gold lets you do the whole transaction online.

Gazelle: Sell your old cell phone for money, as long as your old iPhone or Android was left in good condition. You can check how much money your phone is worth right on the Gazelle website!

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BABYSITTING

Go back to the basics, like when you were in elementary school trying to make money. (Leave the lemonade stands in the past). Reach out to relatives, friends, and especially neighbors to offer your services for babysitting. Even if they don’t need you at the moment, they may know somebody who does.

COIN COLLECTING


After cleaning out my old room, I found an ancient Winnie the Pooh piggy bank that was absolutely stacked with old coins I had collected over the years. I am currently in the process of wrapping them all up and turning them into the bank for cash. You can also do CoinStar, but the machine will charge you a significant service fee.

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PLATO’S CLOSET


One of the easiest ways I’ve made cash is collecting clothes and accessories to sell at Plato’s Closet. This is a good option for lightly worn, name brand clothes/accessories you have purchased to get a second chance with somebody else. You will end up giving them away to Good Will after 5 years of sitting in your closet anyways, put a little effort in and you could come out with some cash. I’ve made up to $40 using Plato’s.

 

FREELANCE WORK


A good amount of my friends and I have also found success in offering freelance work in our fields. One of my friends picked up a quick job using his journalism skills to film a small town documentary. Another has had success creates websites on the side for small companies. I have personally picked up choreography jobs with different dance studios in my area. Give it a shot and reach out to local small businesses who can’t necessarily afford the big time companies.

 

HUSTLE


Try a trip to the casino, invest in some scratch off cards, buy the 6.4 billion power ball ticket for $1, or visit a local pool hall like my dad did when he was in his 20’s. (He was sort of a pool shark growing up). Some people are just lucky, you know who I am talking about, and gosh do we hate them for it. A little gambling is fine, just as long as you always take my mother’s advice…and DON’T LOSE.

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Those are the quick money makers I’ve found successful so far. Shout out to my friends who gave me their input or inspiration. Do you have any good ideas for making quick money? Feel free to share below!

 

Till next time,

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Let The Job Search Begin!

26 Mar

Let The Job Search Begin!

Summer 2013 Moroccan Inspired Photoshoot

9 Jul

While traveling to the Gold Coast this past weekend I stumbled upon this photoshoot in my Glamour, June 2013 magazine. How stunning are the colors and theme? Makes me want to fly to Thailand and ride the elephants in a bikini (okay maybe not a bikini), but definitely a swingy skirt and crop top 😉

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Credit: Behati Prinsloo by Bruce Weber for Glamour US June 2013

I especially love all the mix of print and bright colors for summer. Comfy fabrics with a loose fit is perfect for the beach. Just add a layer of dainty gold necklaces, or thick leather beaded bracelets with sea salt sprayed waves for the ultimate bohemian look!

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The Brunette Abroad: Traveling, Interning & Experiencing Australia

29 Jun

Hello fellow travelers, adventure seekers, study abroaders, fashionistas and/or curious ones!

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This is my first post since I have experienced life in Australia for a month and it’s about time I’ve shared the breathtaking beauty and amazing experiences I’ve had so far with all of you! For the newcomers, this is my first time in Australia and I am interning in Sydney for 3 months on my summer break at a company called Pretty Girl Fashion Group doing public relations and marketing.

IMG_1283My internship has proven to be everything I hoped and more. I work alongside a team of graphic designers, marketing executives, photographers, and artistic directors for 9 hours straight Mon-Fri. Each person is brilliant in their field and has a lot of knowledge to share. Everything I am learning is completely new to me, but refreshingly challenging and creatively stimulating.

I have had the pleasure of working on launching a new e-commerce site for one of our upcoming brands, BeMe. I’ve helped out with the creation and execution of our latest photo shoot with Rockmans. I am responsible for competitor reviews, “As Seen In” columns, communication with editors of magazines and marketing executives of our various shopping centers , as well as implementing and planning details of our events like store openings and charities.

Don’t get me wrong, I have my long days at the computer doing your average intern work as well. Anything from copying down written files into word documents, to recording lists from our ausblog2meetings is fair game as well. Nobody said intern life was going to be fabulous all the time, but it is totally worth it!

When I am not at work, I am taking in the sights as much as I possibly can! I have currently wandered all around the Sydney area including the Opera House, Bondi Beach, Darling Harbor, Manly Beach, Hunter Valley, and the Blue Mountains to name a few. What incredible trips they have been. From wine-tasting and surfing, to dancing with Aboriginals and hiking, my experience abroad has been one I will never forget. The other interns and I have had a blast getting to know some of the locals and enjoying the amazing variety of food and shopping the city has to offer. Sydney is absolutely stunning, and I am convinced I am exactly where I am suppose to be.

A few things I have learned since embracing the Aussie culture:

1. Learn to love face-fulls of salt water

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2. Get used to paying ridiculous amounts of money for minimal food

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3. Never take the beauty of your home for granted

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4. “No Worries Mate” is the motto to live by

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5. Prepare for random whale encounters, perhaps even 6 feet in front of you

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6. Drink like a fish, and then drink some more

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7. Public transport sucks, no matter how popular it is

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8. Live every moment like it could be your last!

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Stay tuned for more details of my experiences at work and my travels outside the city. I look forward to what is to come in these next 2 months and getting the opportunity to share it all with you!

Cheers,

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Fashion PR Through Photos

12 Mar

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What are the images on your social media platforms saying about your company? Each of your readers are going to have a different learning preferences. Some find content more appealing with audio, some with video, and some with interactive links. However if you are like me, you enjoy content with plenty of eye appealing pictures.

fblogThe way you use a photo has influence over who engages it. Maybe you want to reference a big story in the news by using a powerful image, or perhaps you want to make your followers laugh with a funny meme. Intially you want your audience to follow through to the content that belongs to you. By taking your own photos, followers will get to know your image both professionally and personally. In comparison to popular belief, you don’t need to hire a photographer to make your company and products look engaging!

Instagram is a great app for visually representing your business. You can fblog2upload images straight from your cell phone and edit, crop, and revamp the coloring to fit your fancy. By following other users and companies, you have access to all of their images to like and comment as you please. Instagram can be used for a lot of “behind the scenes” shots and fun images that represent yourself as well as your products. LuLuLemon, American Eagle, and Esther Boutique are wonderful examples of successful Instagram profiles that do a great job of marketing their brand. Use hashtags (targeting words) to more successfully reach your audience.

If you are marketing an event, snap a collage of photos using the Pic Stitch app. Pic Stitch lets you add multiple photos in one image, along with editing options. Think about photographing intimiate details of the event, such as theme decor or a staple event piece. Include images of people dressed up, like celebrities or important investors. Lastly include a behind the scenes picture that only your followers have access to. It will make them feel more involved in the event, and it gives them an initiative to stay connected to your company.

blog 04If you are marketing a product or service, think of new ways of getting your audience involved. This past summer, Victoria Secret had girls tag their bikini’s on Instagram with the hashtag #VSteenybikini showing off their bikini in various settings other than on themselves. BikiniBird hosts Instagram contests giving away clothing items just for “regramming” a picture of that particular clothing in a new and creative way and sharing it with a hashtag. This way you are reaching more people, keeping your followers active, and still marketing your product!

Most importantly, be creative! Show images that represent your brand with pride and personality. You want these photos to say everything about your business without having to say a word. Be sure to share your photos on Facebook, Twitter, Pinterest, and Tumblr. You will want to link your website to the photos so your followers know where to get more information.

I hope this insight gives you a better idea of how to really show off what you have to offer in the fashion business.

Good luck, get creative, and snap away!

Rachel, x0x

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Dreams…

29 Jan

Dreams...

Public Relations in Fashion

28 Jan

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There are many different kinds of PR jobs. Some are for entertainment, some are for corporate companies, some are for sports, but today we are talking about one of my favorites, fashion PR. Public Relations in the fashion industry is fast moving and very time consuming. We are talking living and breathing fashion 24/7.

So What Exactly is Fashion PR?

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Fashion PR is basically all operations regarding name, the brand, press, image, magazine credits, and events regarding a designer. The job is to make sure the company’s image is presented in the best way possible. According to Lindsey Green, Director of Communications for Jill Stuart, you spend your days focusing on gaining exposure for a line, whether is communicating with editors and seeing what styles they need for upcoming shoots, talking to celeb stylists and coordinating which looks would be great for their clients, setting up photo shoots and interviews and generally handling all business that is designer related.

There are ups and downs to entering such a fast paced industry. Along with long hours, the fashion world is consistently changing.
brandsYou must be adaptable. Expectations are high as far as your performance and connections. However, some ups include attending special events, mingling with other fashion professionals, and fashion perks depending on the brand you work for.
Overall, I think the work could be worth the reward! If you love something enough, you will put the effort into the job you want. Don’t ever let a career’s reputation control your drive to work within your desired field, because who knows…you could end up being the next Kelly Cutrone. You’ll never know unless you give it a shot!
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