Public Relations in Fashion

There are many different kinds of PR jobs. Some are for entertainment, some are for corporate companies, some are for sports, but today we are talking about one of my favorites, fashion PR. Public Relations in the fashion industry is fast moving and very time consuming. We are talking living and breathing fashion 24/7.

So What Exactly is Fashion PR?

Fashion PR is basically all operations regarding name, the brand, press, image, magazine credits, and events regarding a designer. The job is to make sure the company’s image is presented in the best way possible. According to Lindsey Green, Director of Communications for Jill Stuart, you spend your days focusing on gaining exposure for a line, whether is communicating with editors and seeing what styles they need for upcoming shoots, talking to celeb stylists and coordinating which looks would be great for their clients, setting up photo shoots and interviews and generally handling all business that is designer related.

There are ups and downs to entering such a fast paced industry. Along with long hours, the fashion world is consistently changing.

You must be adaptable. Expectations are high as far as your performance and connections. However, some ups include attending special events, mingling with other fashion professionals, and fashion perks depending on the brand you work for.

Overall, I think the work could be worth the reward! If you love something enough, you will put the effort into the job you want. Don’t ever let a career’s reputation control your drive to work within your desired field, because who knows…you could end up being the next Kelly Cutrone. You’ll never know unless you give it a shot!

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